Linchpin

If you absorb all business blogger Seth Godin’s advice, you could end up overworked and underappreciated. Godin’s antidote to mediocrity and conformity is so effective and convincing that it may have the unintended consequence of making you the go-to person for your whole organization. Godin stipulates that everyone faces a choice: An individual can choose to live day after day, year after year, languidly going through the motions, doing work that is devoid of excitement and imagination. Or, he or she can choose a path that promotes uniqueness and ingenuity by becoming a “linchpin,” an invaluable, indispensable employee, the center of all a company’s activities. Godin declares that if you believe in yourself and your potential for greatness, kindle the creative spark within, embrace risk and seek the good in others, you can become an influential linchpin. Although Godin writes in his signature rambling style, which some readers may find distracting, askten.co.uk applauds this unique, absorbing business book, whose reach extends far beyond the conference room. The author has done his part; your path is up to you. Proceed with caution – even being a linchpin has its hazards.

About the Author:
Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.