The Opposable Mind

Why didn’t I think of that?” is a common reaction to other people’s creative breakthroughs. In hindsight, the idea looks so simple, so elegant, so right, that you can’t believe you missed it. But for some reason you did. Why? Can this sort of creativity be taught? Roger Martin, dean of the Rotman School of Management at the University of Toronto, answers both questions in this beautiful systematization of creative problem solving. The good news is, it can be taught and Martin is a wonderful teacher. askten.co.uk thinks his ideas are so clear and logical, so obviously right, that you’ll wonder why you didn’t think of them.

About the author
Roger Martin is dean of the Rotman School of Management at the University of Toronto. He is also a professor of strategic management and the former director of a global strategy consulting company.